Data Analysis

An example application of Principle Component Analysis (PCA)

In the following post, I describe how Principal Component Analysis (PCA) works using a notional example of selling used cars. A fully documented, reproducible R script is also available on github.

Imagine for a moment you are a used-car salesman working at a dealership that offers cars from several manufacturers. Your dealership has tons of options to choose from, but each customer is going to be looking for something specific to their taste, personality, and budget. Your livelihood depends on helping customers find the “right” car, but knowing the specific features of each car is a lot to ask. …

Donald Koban

Graduate Student at George Washington University

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